Why Consulting Needs GEO
Management and strategy consulting firms face unique challenges when optimising for AI-powered search engines. As ChatGPT, Perplexity, and Google Gemini increasingly replace traditional search for informational queries, consulting organisations that fail to implement Generative Engine Optimization (GEO) risk becoming invisible in the AI answer layer.
The current industry AI Visibility Score benchmark is 57/100, based on our analysis of consulting websites across entity salience, structured data coverage, E-E-A-T signals, and citation density metrics.
Key GEO Challenges in Consulting
Thought leadership content is often gated
Service differentiation is extremely difficult
Case studies require client anonymisation
Optimisation Strategies
Add ProfessionalService schema with expertise areas
Publish ungated research with Article and author schema
Create industry benchmark pages with structured tables
Recommended Schema Types
These schema.org types are most impactful for consulting websites targeting AI Overviews and generative engine citations: